Concepts on Paper

Once good ideas are produced, their message is immediate. But it all starts between the ears of a good, conceptual writer, who knows who she’s speaking to in the marketplace.

Then it lands on paper—like this:

Job description:

Client:
CABLEVISION (my client, CARAT International)

Campaign:
“NEW YORK STORIES” featuring characters of NYC to sell services

Medium:
Online and print ads

Goal:
Enroll New Yorkers in “Triple Play Service” (digital TV, HS Internet and phone)

My job:
Select stock photos and write “stories”

(Click to see examples for Cablevision)

1-800-flowers summer initiative concepts

( Click to open window with examples )