All Ears

I proposed the concept of a Learning Center on the Bose site. Its purpose is to educate, entertain and delight bose.com visitors. With a body of this type of work available throughout the site, we would increase return visits, build a relationship with visitors and foster advocacy.

The concept "All Ears" is built out just enough to communicate the idea so I could pitch it to management. The only live link to more information about famous musicians in this mock-up is Franz Liszt. Eventually, this ‘supportive content’ would be fully finished with true photographs and stories about all the musicians shown.

(Click to see flash demonstration)