In other words

Seasoned copywriters are fluent in many professional writing voices and styles. They use the medium and company branding to address the customer mindset and deliver the reader to a call to action.

Take a look at the various approaches I’ve taken to showcase clients of very different sensibilities. From the caliber of Bose Corporation to a basement start-up, it’s my experience as a flexible writer—not experience in the particular area of commerce—that allows me to change voices. (Example: when you read about the mouth-watering prosciutto, please note that the writer hasn’t eaten red meat since the mid-70s.)